Advertiser Report – a detailed report on advertisers across all user ad groups.
To access it, select: Report – Advertiser Report
Advertiser Report is available only for the MMG Yahoo, AirFind Yahoo, Spigot Yahoo partner.
To get started, you need to select a partner in the Partner filter.
The report contains the following columns:
Advertiser: a comprehensive list of all advertisers encountered in the results across all user ad groups. For each advertiser, data is shown segmented by domain, country, and device type.
Clicking on the domain in Advertiser column reveals a dropdown list of System Names.
Color coding is also used:
- To assign a type of Good or Bad, you must select a Partner — without this filter, only Arbitrage and Not Arbitrage types are available. You can also assign the same type to all advertisers in the feed.
- If an advertiser is marked by the user as Bad or has Arbitrage status, it is highlighted in red. If marked as Good — in green.
- To change an advertiser’s type, select the desired domain, then use the checkbox and Bulk Changes button to assign the appropriate status.
- Good and Bad tags are applied only within the scope of the user. However, if an advertiser is marked as Arbitrage, the domain is highlighted for all users.
Clicking the domain in Advertiser column opens a dropdown list of all system names under which this advertiser has been seen. Selecting a domain via checkbox and clicking Copy Selected Advertisers copies the advertiser. Selecting a System Name via checkbox and clicking Copy KWs opens the Keyword Report for that ad group.
The thermometer icon indicates how overheated an advertiser is within our system, based on Passed Clicks across the system for that advertiser over the last 3 days (including today).
Red — high competition, this advertiser is getting too much traffic (more than 400 passed clicks).
Yellow — traffic is slightly above normal (from 200 to 399 passed clicks).
Green — optimal load (from 40 to 199 passed clicks).
Blue — very low competition, the advertiser is getting almost no traffic (from 1 to 39 passed clicks)
Gray — no traffic to the advertiser, (0 passed clicks)
Country: the country where the advertiser was observed relative to the user’s ad groups and device type.
Clicking on the Country of a selected advertiser displays a dropdown with dates for the selected period.
Device: the device type (mobile, desktop, tablet) where the “advertiser-country” combination was recorded (relative to user ad groups).
Clicking on the Device of a selected advertiser shows a dropdown list by hours.
RPC: weighted average RPC value for the specific “advertiser-country-device” combination (relative to user ad groups). This figure does NOT align exactly with daily and hourly reports; it only includes RPC that could be calculated for the combination. The displayed value is approximate. If the column shows NA, it means data could not be correctly allocated. In that case, more realistic values for the selected time frame are:
- Low RPC: lowest RPC during the period
- High RPC: highest RPC during the period
Prediction RPC: predicted RPC range calculated by our algorithm based on available data.
‼️Important: values in RPC, Low RPC, and High RPC columns do NOT affect tPrediction RPC value. Prediction RPC shows the RPC you could potentially achieve, while RPC column shows how much you actually earned.
Shows: number of times the advertiser was shown for the “country-device” combination (relative to user ad groups).
Clicking Shows for a selected advertiser opens a dropdown list of that advertiser’s positions and the number of clicks per position.
Clicks: actual number of clicks on the advertiser.
Passed Clicks: actual clicks that passed our bot detector check.
cScrub: percentage of actual clicks that were not filtered out by the bot detector.
Last Seen: the last time the advertiser was observed on the “country-device” combination relative to user ad groups.
- At the advertiser level, Last Seen now shows when the advertiser was last seen anywhere in the system.
- At the ad group level, Last Seen shows when this advertiser was last seen specifically in that ad group.
In Search field, you can search by advertiser or country. For search, enter the full and correct name.
Advertiser statistics are stored indefinitely.
FILTER SETUP
In addition to configuring standard filters to load data above the report, you can set up extra filters for specific data display. Press the Filters button above the report to access them:
You can set up the display from a certain minimum to maximum value according to the specified parameters.
- In "Overheating" filter, you can select the desired advertiser status and immediately see only those that match your choice.
- Last Seen filter shows all advertisers who were active during the selected period, even if their current Last Seen is more recent.
You can also select which columns will be displayed in the report and which will be hidden. To display columns, check them in the list, then press Apply. Columns that are not checked will automatically be hidden from the report.